Social Proof and What it Means to Your Brand
Social proof, a form of influence marketing, plays an important role in growing an audience on social media and driving traffic and sales to your website. Dr. Robert Cialdini, Ph. D., in his book,...
View ArticleEarning Social Currency for Your Brand
What is social currency and how do you earn it? In the Social Currency Impact Study 2013 by Vivaldi Partners, social currency is defined as “the degree to which customers share a brand or information...
View ArticleHow Social Signals Get Your Brand Noticed
Social signals can be likened to fanning the flames of a fire, which releases smoke as a signal to the location of the fire. The fire is your company website with the flames being your blog and social...
View ArticleMaking Your Brand Stand Out on Social Media
All brands and businesses dream of success on social media: standing out from their competitors, and having a thrilled and thriving following. It’s not easy to get noticed and be the brand in your...
View ArticleShopping Haul: Is Your Brand Making the Most of this Craze?
USE SHOPPING HAUL TO SHARE YOUR BRAND LOVE ON SOCIAL MEDIA. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is visual social media....
View ArticleDoes Your Brand Need to be on YouTube?
FIND OUT WHY YOUTUBE IS A GREAT PLACE FOR YOUR BRAND TO BE. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is visual social media....
View ArticleThe Shift to Visual Social Media: Infographic by Socially Sorted
VISUAL SOCIAL MEDIA INFOGRAPIC BY SOCIALLY SORTED HIGHLIGHTS THE SHIFT TO VISUAL CONTENT. Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our...
View ArticleThe Future of Visual Social Media
WHAT IS THE FUTURE OF VISUAL SOCIAL MEDIA FOR BRANDS AND THEIR MARKETING STRATEGY? Every quarter ICUC hosts a month-long series dedicated to one topic in the social media space. This month our focus is...
View ArticleEffectively Managing an Online Community
Managing an online community is much like creating the perfect dinner party. Each element needs to be in place to have a well-managed event. It’s the same with your online community. Careful...
View ArticleYour Brand and Social Customer Acquisition
How does a brand go about gaining new customers in this digital world? It’s easy for some, especially food service establishments. Brands can easily create incentives for a coffee shop or popular...
View Article
